Chad http://www.chadruble.com All things CR. posterous.com Wed, 27 Jul 2011 06:14:26 -0700 Kid Commuters, Subway, drawing, and reading on the Kindle. http://www.chadruble.com/kid-commuters-subway-drawing-and-reading-on-t http://www.chadruble.com/kid-commuters-subway-drawing-and-reading-on-t

809403635

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Wed, 15 Jun 2011 09:01:00 -0700 dad hoc » My First Invention: Impossible Without Dad http://www.chadruble.com/dad-hoc-my-first-invention-impossible-without http://www.chadruble.com/dad-hoc-my-first-invention-impossible-without

My First Invention: Impossible Without Dad

A couple of years ago, I was building stuff from paper towel and toilet paper tubes with my two kids, then 3 and 4. We assembled a bunch of random sculptures using tape, scissors, and lots of glue, then I had a light-bulb moment, “If only there was a way to easily connect these things.”

So playtime turned into a product brainstorming session with my kids, then 2 and 4. Over the following weeks, I couldn’t stop thinking about tubes. Everywhere I looked, I saw cardboard tubes that needed to be connected. I regularly pulled them out of “recycling” bins and trash cans with a view to giving them a new life as a cool new sculpture. At first, I thought an eco-friendly set of connectors would work. But tubes are tricky: they come in different diameters and thicknesses and injection molds aren’t inexpensive.

Continued…

I explained to my father that my tube connector project was stalled – that I was toying with a cardboard disc as a solution to my initial pipe connector designs. He said matter of factly, “Oh, I could make that for you over the weekend.”

Cardboard runs in the family. My dad has been in the cardboard business his whole life – just like his father and his father before him, who has started the family paper box business. My career interests had taken me in other directions.  And yet, here I was, on the brink of getting into the cardboard business. Blood is thicker than water, but cardboard is thicker than blood it seems.

The last project we worked on together was a model car kit over twenty-five years ago. I was excited by the prospect of working on something together as adults.

So I sent him this:

And it became this:

Let’s just say it took more than a weekend.

My dad and I had tons of design, marketing, production, and packaging issues to work out. And with every little tweak, we got closer and close to a product that satisfied us both. But something else was going on as well: something that had nothing to do with cardboard, toys, or die-cut machines. A cool eco-friendly toy wasn’t the only thing that emerged from all this development, but also a closer relationship with my dad.

Without his expertise, patience, and hard work, Tubls would have never gotten past the concept stage.  If I wasn’t a dad myself, this notion never would have popped into my head.

Tubls made their public debut at my co-inventors’ classrooms this week.  The response was very positive from the kids, teachers, and parents. The website is public and the first orders have started coming in. I think these Tubls are in for a fun journey.

But, thanks to dad, I already feel like we’re in the black.  Happy Father’s Day Dad. Thanks for being a great dad and eco-construction toy co-inventor.

Tubls – An Eco-Friendly Construction Toy.

June 15, 2011 - 11:34 am
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Fri, 13 May 2011 07:53:12 -0700 My four-year-old's view from the B train of the Manhattan Bridge. http://www.chadruble.com/my-four-year-olds-view-from-the-b-train-of-th http://www.chadruble.com/my-four-year-olds-view-from-the-b-train-of-th
Img_20110513_083402

I love the composition of the grafitti covered beam. Makes me feel like playing JayZ's Empire State of Mind

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Sun, 17 Apr 2011 05:58:31 -0700 Nut guy has to be bummed about Kind bars right now. http://www.chadruble.com/nut-guy-has-to-be-bummed-about-kind-bars-righ http://www.chadruble.com/nut-guy-has-to-be-bummed-about-kind-bars-righ

Nutguyd

I was thinking about buying some nuts, then I saw that they were giving away some samples just a few feet away. Sorry nut guy. The new dark chocolate and peanut butter flavor was quite tasty. 

 

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Wed, 23 Feb 2011 11:12:40 -0800 "Zoo View" and San Diego Zookeepers Association articles on Adam Ruble http://www.chadruble.com/zoo-view-and-san-diego-zookeepers-association http://www.chadruble.com/zoo-view-and-san-diego-zookeepers-association

THE_KEEPER_AAZK.pdf Download this file

And another nice article about Adam on Page 5 of the "Zoo View"

zooviewFEB2011.pdf Download this file

 

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Sun, 23 Jan 2011 10:17:45 -0800 Attention is currently unavailable. http://www.chadruble.com/attention-is-currently-unavailable http://www.chadruble.com/attention-is-currently-unavailable

1687946563

Error message from Time Warner. Might have to make this into a card and hand it to people I'd rather ignore.

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Thu, 09 Dec 2010 17:39:00 -0800 The And Finally WTF Holiday Gift Guide - 2010 http://www.chadruble.com/the-and-finally-holiday-gift-guide-2010 http://www.chadruble.com/the-and-finally-holiday-gift-guide-2010

One of the things I miss most about producing a weekly wrap of odd and offbeat news around the world, "And Finally..." is our annual holiday gift guide - with the best of the strangest holiday gift ideas. Here's a list of the products that are the perfect "secret santa" gift or stocking stuffer. Don't ask me why, but there's kind of a running Squirrel theme this year. 

10. Squirrel Underpants

Squirrel_web

For the squirrel or squirrel-lover in your life. These squirrel sized tighty-whities are sure to bring a smile to anyone's face. I have no idea if anyone has actually gotten a squirrel to wear these underpants, but $1,000 reward (not really) for anyone with a photo of an underwear-ewaring squirrel in the wild. If you have a close or budding friendship with a squirrel or know someone who has one, these are just the gift for them!  

9. Mouthwash Decanter

Mouthwashdecanter_web
I know that some people would buy this without a hint of irony. They should know as a public service that no amount of decanting will "smooth out" the flavor of mouthwash. It stings because its working people! 

8. BBQ, Cheddar Cheese, Mexican Spice Larvets

Larvets_web
These flavored larvets make the perfect pass around Hors D'Oeurves for your Holiday functions. Not hosting a party? Then these flavored larvets are the perfect way to thank your host for the invitation. I have actually tried these and they are really not all that bad. They are from the Evolution store in SoHo and available at their electronic retail establishment.

7. Giant Plush Microbes

Bacteria_web
Finally, a safe way to give someone you love Swine Flu! Plush versions of microbes at 1,000,000x From the geniuses at ThinkGeek, you can pick from over 42 varieties to get just the right one for those you love and hate. 

6. Pull My Finger Fart Pen

Pullfingerpen_web

When you want to pull off the classic "pull my finger" joke, but have run out of gas. 

5. Nose Shower Gel Dispenser

Nosedispenser_web
Because nothing makes you feel squeaky clean like green shower gel dispensed from a nostril. 

4. Suitcase Stickers

Suitcase_stickers_web

If you're one of those people that things that the hard-working touchy feely folks of the TSA really DO have a sense of humor, then slap one of these stickers on your rollerboard and see if you make it home in time for the holidays. 

3. Looker Squirrel Chair

Squirrel_seat_web
Birdhouses are sooooo last year. $10,000 dollar reward (not really) for the first person to get a photo of an underwear wearing squirrel in this seat.  Half-eaten corn on the cob is not included. 

2. Turkey Timer

Popupturkey_web
If you are one of those people who only really cook around the holidays, then you probably need all the crazy help you can get. Why use an ordinary timer. Technically, this is a turkey pop-up thermometer, with raised legs when the bird reached 165 degrees on the inside. Perfect for people who are scared of under or over cooking their holiday bird. 

1. Mentally Ill Toys

Mentally-ill-toys_web

When the kid has moved on from their Ugly Dolls, Webkinz, and stuffed Teddy Bears (and they're not into microbes) its time to get them a mentally ill cuddlytoy. Nothing like a stuffed toy that is diagnosed with depression, delusion, or body image issues to really make a kid smile. The funnest part of the toy is that, after you receive one, you get a letter from "The Asylum" directing you to the creators website for a complete medical history and a recommended series of treatments. Who said that stuffed toys aren't educational?

That's it for this year... Ho Ho Hope you have a great holiday and be sure to let me know what else we should add to this gift guide. 

If you are feeling retro, here's a YouTube link for the 2008 episode.  

 

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Sun, 05 Dec 2010 17:27:00 -0800 Spider-Man on Broadway is more than amazing. http://www.chadruble.com/spider-man-on-broadway-is-more-than-amazing http://www.chadruble.com/spider-man-on-broadway-is-more-than-amazing

Spidermancurtain

I scored one of the last few tickets to the second preview performance of Spider-Man: Turn Off the Dark.  Like so many people, I have been curious about the delayed Broadway show with a ballooning budget of $65 million. By doing their previews in open view on Broadway (mainly because its the only theater that could house the production), the producers are giving the public a glimpse into the process of fine-tuning a show of this magnitude.  

With stunning acrobatics and unprecedented aerial choreography, Turn Off the Dark  is a jaw-dropping spectacle. But the show isn't all spectacle. The story, which is sure to be refined further, is served by nuanced and textured performances of the lead actors. 

Reeve Carney (Peter Parker) has a soulful voice that handles the heavier rock pieces as well as the ballads. Reeve demonstrates impressive athleticism when Peter first discovers his spider-like abilities and bounces off the walls and ceilings of his bedroom. And he is just Jennifer Damiano plays the MJ that Kirsten Dundst aimed for and missed in Spider-Man 3. I expect the easy chemistry between the two is only going to solidify further ahead of opening night.  I found myself rooting for the couple despite their "issues". 

A mythical layer was added from Ovid's Metamorphoses, with the introduction of Arachne, the first human to have been turned into a spider. Natalie Mendoza makes 8 legs extremely sexy - and even dons high heels on each of them for one number. The fact that she was performing with a concussion adds makes her performance all the more impressive. She should get a Tony just for her sheer toughness as a performer. 

 

At one point in the middle of a dizzyingly complex scene involving multiple flying Spideys, each doing their own technical work, Randall aka, "The Voice of God" aka, the dude in charge of all the moving pieces called out, "Hold". One of the swinging Spidey's was off his mark and left dangling a few feet from a platform. After a beat, Randall said, "And we were doing so well!"

The audience burst out in applause and laughter. Amazingly, that was the only technical hold of the night. There were plenty of rough spots - some more noticable than others, but when this show hits its stride, its going to absolutely blow away even the most skeptical and jaded crowds. 

 

Bono and The Edge's score was appropriately epic. The band is placed stage left, with the lead guitarist - and Reeve Carney's brother - Zane Carney's silhouette visible throughout the performance. The heavy guitar was at times relentless for me and I found myself savoring the slower ballads. 

The scene, "Pull the Trigger" in which Dr. Osborn, who has lost his staff, is visited by military generals and soldiers is like a mash up between Lady Gaga's Alejandro and Dr. Strangelove - has stuck with me for its energy. 

The sets and visual imagery of the show are second to none. Multiple verticle video panels - reminiscent of the "Marvel" multi-panel opening of their - are synchronized with artfully rendered 2D/3D sequences that make it feel like you are inside an animated comic book. 

A "chorus" of "comic book geeks" enter the performance as a sort of meta-commentary on the story - half homage and half seemingly critique of the extremes of comic book fan culture. Later in the performance, when a villain sends them rushing from the stage declaring, "We are in charge of the story now." I have to admit, I breathed a little sigh of relief.  

My biggest disappointment with the show is that I can't take my four-year-old Spider-Man super fan son to it. With a mock suicide, MJ's abusive father, Uncle Ben's death, Arachne's spider fetishism, and the overall dark and heavy rock aesthetic associated with many scenes, its definitely not for the "entire" family the way Lion King is. I think the producers should stage a monthly or weekly "kid-friendly" Turn Off the Dark: Light - a shorter version of the show that really just hits on awesome stunts and let's them see Spidey brought to life in the setting of a simpler, less intense, story arc. I know lots of parents that would pay to see that. For a more complete dad view, I did a separate post and made an additional heartfelt plea to the producers to consider this version. 

One final word of advice to potential ticket buyers: try to avoid the last ten rows or so of the orchestra. The obstructed from above (which wouldn't matter for pretty much any other show) means that you miss a small portion of some of the coolest wire work. Then again, if you're nervous about Spideys flying directly above your head, then that might just be the perfect place to sit! 

All in all, Turn off the Dark is an incredible must-see show that I suspect will be ready for prime time well ahead of opening night. I, for one, am looking forward to watching it again. I'm sure we're going to hear reports of various growing pains throughout the preview season, but none of them should keep you from seeing what I think is one of the most amazing shows to hit Broadway. 

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Tue, 30 Nov 2010 15:11:38 -0800 Ciao Prisencolinensinainciusol! http://www.chadruble.com/ciao-prisencolinensinainciusol http://www.chadruble.com/ciao-prisencolinensinainciusol

Brilliant video. 

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Wed, 16 Jun 2010 11:41:55 -0700 Creative Review - Kai and Sunny Return To The Wild http://www.chadruble.com/creative-review-kai-and-sunny-return-to-the-w http://www.chadruble.com/creative-review-kai-and-sunny-return-to-the-w
Media_httpwwwcreative_wbszo

Creative Review did an excellent round up of my brother-in-law's latest exhibit in London's Stonlenspace Gallery. I've been a big fan of Kai & Sunny's nature-inspired detailed work for some time and this time around they made some amazing pieces. The flying birds pictured above are stunning. One of my favorite new pieces. Click on the article for a bunch more pix.

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Thu, 29 Apr 2010 07:39:50 -0700 IPad 3G Arrivals at the SoHo store? http://www.chadruble.com/ipad-3g-arrivals-at-the-soho-store http://www.chadruble.com/ipad-3g-arrivals-at-the-soho-store

Lots of boxes arriving at Apple store. Am guessing they have to be 3G iPads. There was another big FedEx truck just across the street that looked ready to take this spot by the loading dock.

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Thu, 29 Apr 2010 06:59:51 -0700 This Man Really Wants to ACT. http://www.chadruble.com/this-man-really-wants-to-act http://www.chadruble.com/this-man-really-wants-to-act
2010-04-29_09

Saw this poster on 6th Ave this morning. Seems like a hustler. This is one way to try to get a gig. Love all the different pictures. Good luck Fabrice!

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Wed, 14 Apr 2010 16:18:00 -0700 Uncaring EarthLink http://www.chadruble.com/uncaring-earthlink http://www.chadruble.com/uncaring-earthlink

First of all, let me say that, like many people in our parent's generation, my mom and her boyfriend are totally Internet Clueless.  Since he died recently, I've been trying to get her financial house in order and am in charge of the logistics of her finances. I noticed a recurring charge from EarthLink. To my surprise, I learned that she has been paying for a dial-up account for ten years.  

Now, I am sure she hasn't used the account for 8+ years, but Richard at EarthLink explained that they will only remove outstanding charges, meaning no refund at all! Zip. Zilch. 

Certainly, it was negligent of my mom and her boyfriend to think that they needed their EarthLink access even after getting DSL from Comcast, but that's what Internet Clueless people do. And I certainly don't expect a massive refund. But, given the story, I figured they would throw my mom some kind of bone.

It's shocking to me that EarthLink in 2010 would keep someone on the books for a DIAL UP connection even if they haven't accessed it for over eight years. Sure, nothing like a recurring credit card payment to keep the bottom line fat. It's a great way to make money and a terrible way to treat people - especially the Internet Clueless like my stroke-victim mom and her recently deceased boyfriend.  

Criminal? Nah. Compassionate? Not even in the slightest.

So, I learned a few things.

1. Check your parent's credit card statements regularly for tech-related charges - especially if they are Internet Clueless.

2. EarthLink has uncompassionate customer service policies. 

3. Sometimes, you just have to laugh: Dial-up in 2010! In my own family! Gasp. Talk about a shocking family secret. 

I wonder how many of EarthLink's (and any Internet provider) are still dial up. And how many Internet Clueless are paying their bill b/c they think they still need to? Hmm... 

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Mon, 08 Mar 2010 11:10:59 -0800 Is this really the best way to counter gossip mongering? http://www.chadruble.com/is-this-really-the-best-way-to-counter-gossip http://www.chadruble.com/is-this-really-the-best-way-to-counter-gossip
Gossipclearup

A friend sent this. It actually appeared in The Courier in Savannah paper today.  Is this really the best way to clear things up? I was tempted to call the number, but decided against it. 

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Thu, 28 Jan 2010 08:17:21 -0800 De-Icing the wing in Salt Lake. http://www.chadruble.com/de-icing-the-wing-in-salt-lake-0 http://www.chadruble.com/de-icing-the-wing-in-salt-lake-0
2010-01-28_09

Nice view from the window seat.
#end

---------- Forwarded message ----------
From: "Chad Ruble" <cruble4@gmail.com>
Date: Jan 28, 2010 9:07 AM
Subject: De-Icing the wing in Salt Lake.
To: "posterous@posterous.com" <posterous@posterous.com>

Nice view from the window seat.

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Thu, 28 Jan 2010 08:13:16 -0800 De-Icing the wing in Salt Lake. http://www.chadruble.com/de-icing-the-wing-in-salt-lake http://www.chadruble.com/de-icing-the-wing-in-salt-lake
2010-01-28_09

Nice view from the window seat.

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Sun, 13 Dec 2009 14:44:35 -0800 Jingle Bells http://www.chadruble.com/jingle-bells-20 http://www.chadruble.com/jingle-bells-20
Jingle Bells - Lane & Charlie.m4a Listen on Posterous

Rainy day + Garage Band + Kids = a dad who now thinks he's the next
Quincy Jones.

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Tue, 08 Dec 2009 05:10:57 -0800 James R. Gaines, Proud to Join the Digerati http://www.chadruble.com/james-r-gaines-proud-to-join-the-digerati http://www.chadruble.com/james-r-gaines-proud-to-join-the-digerati

IN the summer of 2008, just before I turned 61, I went to work at FLYP, an online digital publication that combines text with Flash animation, motion graphics and streaming audio and video to tell stories. It’s part of a larger effort to explore new forms of multimedia journalism.

Skip to next paragraph

Hiroko Masuike for The New York Times

James R. Gaines, center, editor in chief of the online publication FLYP, with William Kirk, left, video producer, and Mattias Mackler, designer.

FLYP’s founder, Alan Stoga, is several years younger than I am. The other people on the staff are decades younger than either of us. Most of them, I suspect, have body piercings or tattoos of some sort. You can say 60 is the new 40 all you want. Where I work, even 40 is pretty old.

I used to be the top editor of Time, Life and People magazines (back when print was king). On my first day at FLYP, I was introduced to the staff as someone who “has forgotten more about magazines than any of us has ever known.” This comported nicely with my self-image. I thought that by this time in my life, kids coming out of college would be lucky to work with me, pleased to learn from the experience that I’ve worked so hard (and proudly) to achieve.

It hasn’t turned out that way. The young digerati at FLYP are ambitious, smart, thoughtful and hard-working, and in fact, I feel lucky to be working with them.

Staff members have been very patient about helping me understand things like video codecs and MySQL databases. So much so that I learn more than I teach most days, which is both humbling and thrilling.

But here’s a paradox: I’m also a boss, and the age difference further emphasizes that distinction. More clearly now, life in the office resembles my fate as a parent at home, particularly as my children grow older: My job is to sustain, to provide and sometimes to teach, not necessarily to be a friend. I think I might be happier as a colleague, but age makes the phrase “collegial boss” ever more oxymoronic, like “cool parent” — there’s something suspicious about it.

Given this distance between us, I wasn’t sure what my employees thought of me until I started writing this column, and I finally decided to ask them.

“I don’t ever think about Jim’s age until someone in the office brings it up,” one employee said, “usually referencing one of his digital gaffes — like forgetting to push ‘play’ on a YouTube video and then wondering why the video’s ‘broken.’ ” (Ouch!)

Another comment, a bit painful, too, but quite true: “We’re a small team where we can’t get hung up on who is guiding whom. New media isn’t about who has the longest résumé. It’s about who has the best ideas and who can implement them the most creatively. That’s something that age can’t really teach you.”

This was my favorite: “Seeing someone like Jim find what we’re doing exciting has made me see it in a new way, sort of like when I started out. His enthusiasm for it reminds me why I went this way.”

A fine young man. Going places, that boy.

But let’s be clear: My enthusiasm is not like theirs. One big difference between the FLYP staff and me is how strongly they react to things. At my age, the passion of youth looks a little tiring.

At times, when someone becomes anguished over an interview that didn’t pan out, or a favorite sentence that was cut, I want to put out a hand and say, “Hey, really, it’s going to be all right.” Other times, when a story goes well and one of them is feeling all manic and high-fivey, I want to say, “Hey, really, things aren’t as great as they look.”

In a way, the extremes of youthful emotion remind me of media commentary these days. Some pundits are in dark despair over the decline of reading and print, convinced that we’re becoming a nation of addled multitaskers who stare at screens all day. Another set seems to takes great delight in the slow, painful death of “dead-tree media.” To both sides, I want to say: Get over it!

Yes, the world of print publishing is going through a fundamental disruption brought about by the Internet. People are being laid off left and right, newspapers and magazines are folding, the book business is floundering.

In the digital world, though, social networks are now bigger than most national populations, more people are consuming more news and information than ever before, and an archive of all the world’s knowledge is being built and streamed to your favorite device. This new world brings with it as much promise as pain. It’s like youth that way.

MEDIA will change as radically as technology allows, and right now the Internet is moving over the media landscape like a tsunami. But the job I learned to love when young was to tell stories, and the story has lost nothing in this transition. It is as elemental and as riveting as ever.

Everybody’s worried about the device. Could Microsoft’s Courier be the answer, or the iTablet? Good question, but not the most important one. It’s less the device than the devices — the crafts and the art of storytelling — that need updating most urgently for the digital world.

The young people I work with now will be the settlers of that frontier, and I can’t think of anything I would rather do than help them get there.

Sign in to Recommend More Articles in Job Market » A version of this article appeared in print on November 29, 2009, on page BU8 of the New York edition.

This article resonated for me personally - having recently made a move from a traditional media outfit like Reuters.

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Mon, 09 Nov 2009 18:02:57 -0800 Amazine 3D Shadow Art (SIGGRAPH Asia 2009) http://www.chadruble.com/amazine-3d-shadow-art-siggraph-asia-2009 http://www.chadruble.com/amazine-3d-shadow-art-siggraph-asia-2009

These shadow sculptures are uncanny. The same object casting totally different shadows depending on the angle of the light. Mickey and Snoopy are finally one.

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Wed, 14 Oct 2009 18:36:33 -0700 The Fall of Rome: ABC Managing Director Mark Scott’s Lecture – The Content Makers http://www.chadruble.com/the-fall-of-rome-abc-managing-director-mark-s http://www.chadruble.com/the-fall-of-rome-abc-managing-director-mark-s

ABC Managing Director Mark Scott is, at this very moment, getting to his feet to give the AN Smith Lecture in Journalism at the University of Melbourne. Titled The Fall of Rome: Media After Empire, it has been billed as a landmark statement. It fulfills that promise, while not containing any earth shattering revelations or instant solutions to the problems facing media.

You can read the lecture here.

Mark Scott gives a good speech – well written and for the most part, well judged.  It will be interesting to see what the mainstream media make of it, if anything, because despite its undoubted significance there is no easy news point or grab. The obvious route would be to pick up on his criticism of Rupert Murdoch’s plans to make people pay for content. Scott depicts this as the last frantic efforts of a media emperor to:

deny a revolution that’s already taken place by attempting to use a power that no longer exists, by trying to impose on the world a law that is impossible to enforce.

No media company has solutions to the collapse of business models and the new threats, says Scott.

For newspapers, the last great hope now seems to be something called Waiting for Rupert

..now, the man who just four years ago said he wanted to “make the necessary cultural changes to meet the new demands of the digital native” says he’s not going to respond to the demands of these digital natives.  Instead, they – who have never in their lives paid for news online – will be asked to respond instead to his demands and start paying..

The mission to make people pay for content will not work and cannot work, except for a few highly specialised high quality brands, says Scott. I think this is one area of the speech where Scott’s bark is bigger than his bite. Read carefully, and he says a pay model will work for some things. Yet his language is more condemnatory than that message would suggest.

The reason for this slight slippage in rhetoric is in the speech itself. Scott knows that the commercial media organisations are “after” public broadcasters, attacking their right to exist in the new world of media plenty. He is joining the battle.

But more significant  is Scott’s central message that power has shifted to the audiences, and that this cannot be resisted, but must be embraced.

News gatherers cannot compete with the audience, who are everywhere and now able to publish to the world with elan and efficiency. We no longer live in a world in which ownership of a printing press or a broadcasting licence brings unique  power. They very strategies and thinking that built the media empires may now be the things that bring them undone.

Scott depicts the ABC as living in a constant state of fear that it is not moving “fast enough or bold enough to meet the challenge of the times”. Personally, I think that’s a healthy kind of fear. I’d rather be frightened of not changing than frightened of change.

Scott  is thinking in terms of “ten thousand channels, not five delivered to your living room”  and constant reinvention.The ABC is asking:

What is television? What is radio? In doing so, we are questioning nothing less than the very foundations upon which the ABC has been built over the course of 77 years.  You have to be ready to be truly bold.

He reprises the idea of a public “broadcasters” role as being a town square in which citizens can meet and discuss their affairs.

Scott’ speech begins with the feel of an elegy. He quotes an Auden poem on the fall of the Roman Empire, and continues with better turns of phrase than those who used to sub his copy on the Sydney Morning Herald would have expected to find.

He continues through a nice framing of the challenges and the struggles of the declining empires, and ends with some “hestitant suggestions” about the way forward. He says that the only media organisations that will survive are those that accept that all the rules have changed.

The future lies, not in owning everything but in being part of something. This means that the audience “long treated with an oligipolist’s disdain” must be treated with real respect and their contribution valued.

Scott’s central message is about a shift in power relationships from owners to audiences and participants. This is a hard message for any commercial media company to swallow.

It is no accident, of course, that the public broadcaster takes the debate forward. Only public broadcasters can embrace audience fragmentation and is unphased by collapsing business models.  And there is a natural fit between content makers already directly in the pay of the public and the new imperative to embrace audience power.

It is hard, if not impossible, for a stock market owned media company focussed on quarterly results to innovate and experiment with the depth and speed that is necessary to even hope to keep up.

That is why the ABC is more important now than since its creation. Its new justification for existance includes innovation and experimentation at a time of collapsing business models and paradigm change in media. And that is why we can expect it to come under increasingly fierce attack from all of those who want to make audiences pay for content.

I think the battle between public broadcasters on the one hand, and those who want to make us pay for content will be the key media fight in the early part of this century.  It will be of more lasting importance than the ructions in the Fairfax Board, to name just one set of agonies.

It might be described as the battle between “control” media and “participatory” media. (Thanks to Bronwen Clune for those terms).

Scott’s speech should be seen in that context.

This is a great lecture from ABC Australia's head honcho Mark Scott. Some great insights about the changing landscape of media.

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